In 2017, Matt Hall & John Watkinson launched from their Brooklyn warehouse a genuine experiment on the blockchain that laid the foundations of today’s NFT-art market. Acclaimed by the Art industry, Matt and John far from imagined that their creation would become the starting point of an unprecedent speculative bubble. After Occupy Wall Street, L.A artist ROBNESS discovered Bitcoin and blockchain. A new frontier where he thought he could finally share his art freely. But when speculators decided to invest in NFTs, Matt, John and ROBNESS soon faced an unprecedent storm fed by finance, tech and art markets. Three of the most powerful industries, whose interests merged for the very first time.